Under the leadership of Board Chair Keech Combe Shetty, the Personal Care Products Council is for the first time inviting member companies like Kao, Mary Kay, and L’Oréal to sign onto a civic engagement pledge.
The beauty maker and retailer’s new employee policy will ensure leave for parents company wide and is a move towards more equitable and inclusive benefits.
Getting a clear distinction between products for each gender and making sure to market grooming products specifically for men is of the utmost importance in the US.