Elizabeth Arden

Register now for Cosmetics Design scalp care webinar

Register now for Cosmetics Design scalp care webinar

By Deanna Utroske

December 7, Cosmetics Design convenes a panel of industry insiders with expertise on hair care ingredient and formulation trends that go beyond the category’s most basic functions of cleaning, maintaining, and treating hair. This webinar delves into scalp...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Revlon completes Elizabeth Arden acquisition

Revlon completes Elizabeth Arden acquisition

By Deanna Utroske

It’s a done deal! Revlon confirmed last week that the acquisition was successful and that the combined company—a “global beauty enterprise”–now operates with Revlon as the parent company and is traded on the NYSE as REV.

Elizabeth Arden year-end financial results are in

Elizabeth Arden year-end financial results are in

By Deanna Utroske

This month the prestige beauty company, which will merge with Revlon by the end of 2016, announced its Q4 and year-end numbers, showing a good performance financially and strategically.  

Revlon acquires Elizabeth Arden, adding prestige beauty

Revlon acquires Elizabeth Arden, adding prestige beauty

By Deanna Utroske

In a multimillion dollar cash deal that’s had everyone talking since it was announced Thursday evening, the mass market beauty and personal care company is adding prestige color cosmetics and fragrance to its multinational business.

Elizabeth Arden to acquire Christina Aguilera fragrances

Elizabeth Arden to acquire Christina Aguilera fragrances

By Deanna Utroske

Today, the prestige beauty company announced its plans to buy the global rights to all seven of the recording artist’s fragrance brands, a move that’s right in line with Elizabeth Arden’s renewed emphasis on fragrance.

Elizabeth Arden Q3 results show sales growth

Elizabeth Arden Q3 results show sales growth

By Deanna Utroske

At constant currency rates, the company is reporting good news for both the Elizabeth Arden brand and others owned by the company. With several strategic initiatives in place, the company is looking ahead to its year-end report in August.

M&A activity hots up as the US economy improves

M&A activity hots up as the US economy improves

By Simon Pitman

As many of the leading cosmetics and personal care players emerge from the economic downturn relatively unscathed, it seems that now looks like a good time to go corporate shopping.

Former Elizabeth Arden VP launches his own skin care line

Former Elizabeth Arden VP launches his own skin care line

By Michelle Yeomans

Anthony Vargas, former vice president of Research and Development at Elizabeth Arden has branched out to create his own anti-aging skin care line based on his experience as a long time scientist and expert in the area.

Subscription sampling - helping to connect the consumer to the brand

Subscription sampling - helping to connect the consumer to the brand

By Michelle Yeomans

Subscription sampling companies are said to be a new trend that better connects the consumer to the brand, enabling the sampler to find what product really works for them while offering up and coming brands the opportunity to reach potential buyers.