Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.
The L'Oréal brand has teamed up with technology integrator OSF Global Services on a new CMS and Demandware digital commerce solution to help Urban Decay better serve consumers internationally.
New global research from PayPal reveals that despite cosmetics cross-border shopping being the most popular in Asia-Pacific, Japanese consumers were found to be least likely to shop online from non-domestic merchants.
Cosmetics Design checked in with Katie Ochieano, SMB Merchant Marketing for the online payment company, to find out just how valuable mobile shopping and contextual commerce are for beauty brands.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
The tech company works with beauty brands and fashion labels alike to show online shoppers what products look like on a range of models and in a style of their own choosing.
Natural cosmetics players Dr. Hauschka has invested in its e-commerce platform, to give its US online store improved functionality and an enhanced consumer experience.
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize popular technology available to them to reach the consumer.
e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s marketing efforts.
