The maker of a nutrition/ energy bar is dipping its toe in the beauty from within pool by launching a new bar that promotes healthy skin, striking the balance between nutrition and beauty.
DSM Nutritional Products is underlining its expansion from the nutritional arena into the cosmetics field by establishing its presence in the hair care category, where it is aiming to become a leader in polymers.
Ilona Haaijer, president of personal care at DSM Nutritional Products, spoke to CosmeticsDesign-Europe.com at the recent in-cosmetics event in Paris to explain how the company is targeting 'mega trends' as a means of expanding in the sector.
DSM Nutritional Products spoke to CosmeticsDesign.com USA at the recent in-cosmetics show in Paris to reveal its plans to target growth in the men's grooming category.
DSM Nutritional Products has just opened up the world's largets
vitamin E production facility in response to growing demand from a
number of different business areas, including the cosmetics
industry, reports Dominique Patton.
