While many industries grapple with counterfeit products, the nature of personal care products put cosmetics companies at risk of undermined reputations and litigation, but something can be done.
Online retail can be a major opportunity for peddlers of counterfeit goods, and new research underlines how fake big brand fragrances are widely available to US online consumers.
Major Chinese e-commerce player, Alibaba has written to the US government urging it to not include Taobao and its other trading platforms on a list of 'Notorious Markets' after it was suspected of selling counterfeit goods on its website.
Cosmetics giant L'Oreal has reportedly challenged eBay, in five
European countries, for failing to combat the sale of counterfeit
goods through its internet auction website.
The counterfeiting of high-end cosmetics and fragrances in China is
big business and it is hitting luxury goods makers hard. But they
are now fighting back harder too, and if a recent lawsuit involving
Louis Vuitton Moet Hennessy...
