Consumer Trends

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Revieve Consumer Engagement © Jonathan Kitchen Getty Images

Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

Industry e-commerce © Kativ Getty Images

What B2B cosmetics companies need to know about e-commerce

By Cassandra Stern

Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...

© cagkansayin / Getty Images

Madison Reed builds on successful omni-channel approach

By Cassandra Stern & Simon Pitman

Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

© cagkansayin / Getty Images

PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

NIQ 2022 Article  © recep-bg Getty Images

Looking back: NIQ 2022 Q4 beauty & personal care trend takeaways

By Cassandra Stern

Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.