Ashland says that continued investment in its personal care testing capabilities has now bought it closer to true-to-life consumer and clinical evaluations for personal care formulation on a global basis.
There is a lot of value in Eastern markets due to emerging economies, a focus on ingredient and packaging innovation, and changes in consumer behaviour, meaning Asia, along with Latin America and Africa, will be key global consumer markets over the next...
According to market researcher Mintel, as luxury skincare launches increase, brands and packaging experts need to work harder to differentiate and show added value.
Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.
With packaging potentially playing such a critical role in shaping a beauty consumer’s product choice, cosmetics companies need to adapt to the trends in order to maximise this opportunity.
Spending cutbacks will influence the way consumers purchase goods, with many looking for products that can provide similar benefits to professional treatments, according to market analyst Mintel.
