Mass market hair care brand Herbal Essences is trying to use its long-standing focus on plants to shape sustainability programs that connect to and tackle issues directly associated with it.
Natura, Yves Rocher, The Body Shop, and Dabur are among the brands that consumers strongly identify with biodiversity; according to the Union for Ethical BioTrade’s Biodiversity Barometer as beauty brands lead the way.
Two of the world’s top consumer goods firms, Unilever and Procter & Gamble, have joined forces with six other major companies to form a group which will promote the use of sustainable bio-plastics.