The recent PCHi China event was a busy one for Sweden-based AAK, which scooped two separate awards and launched a new ingredient for the Asia market at the show.
Many international cosmetic makers are faced with ethical questions over whether or not to be present in the China market because of animal testing requirements. Pangea Organics chose not to stay, and has been commended for this.
Clariant is one of the major international specialty chemical players on the China market and is currently finding itself embracing the challenge of increased regulation in the market.
The PCHi event is set to open its doors in Shanghai, China on 27th February, providing a window in on one of the world’s fastest growing and evolving cosmetic and personal care markets.
For international cosmetics brands the China market offers enormous potential, but tapping into this is no given. Michael Kahn, CEO of the GMD Group, shares some top tips.
