Spanish fashion and fragrance firm Puig will acquire a majority stake in Charlotte Tilbury – an interesting move given rumoured competition from Unilever, though one that makes a lot of sense given company strategies, according to market experts.
In June, Holt Renfrew department stores in Toronto and Vancouver will begin carrying the company’s makeup and skin care products as part of Charlotte Tilbury’s expansion into the North American market.
The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local consumer expectations.