As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.
A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
With pandemic lockdowns slowly being lifted, the beauty and personal care industry is starting is emerging from its hibernation. This means innovation pipelines are being fired up again, but for what? We contacted Mintel to find out more.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
The consumer packaged goods company’s annual sustainability report has been replaced for 2016 with a Citizenship Report covering environmental sustainability, gender equality, community impact, and more.
The consumer packaged goods company release its Q1 results on Tuesday, the first such report since P&G completed its divesture of specialty beauty brands to Coty.
One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.
With a new cosmetics range about to be launched by yet another vlogger, Cosmetics Design takes a look at the strong influence that YouTube beauty reviewers continue to hold over the beauty industry.
Body treatment products from the spa brand will be available online and in stores next month. And come mid-May, Bliss plans to launch an exclusive beach body treatment kit with the retailer.
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Instagram beauty influencers with 1+ million followers drive higher opt-in returns for digital sampling campaigns compared to their micro counterparts with less than 50,000 followers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/18/influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers/12933078-1-eng-GB/Influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers.jpg)
![Lifebuoy and Dettol - two personal care brands heavily focused on hygiene - were the fastest-growing in the world during the period [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/24/top-50-beauty-brands-2021-from-kantar-worldpanel-brand-footprint-show-colgate-lifebuoy-and-dove-most-chosen/12505282-1-eng-GB/Top-50-beauty-brands-2021-from-Kantar-Worldpanel-Brand-Footprint-show-Colgate-Lifebuoy-and-Dove-most-chosen.jpg)
