Leading direct selling leader Avon has partnered with French
fashion designer Christian Lacroix to produce two fragrances for
men and women in a bid to expand its presence in the premium
In line with market expectations, global direct sales leader Avon
says that its Strategic Sourcing Initiative is on course to bring
about savings of $400m (€305m) during the course of the next few
Direct sales giant Avon has posted a seven percent drop in its
third quarter net profit. A continued lull in US sales was further
exacerbated by the impact of increasing fuel costs due to Hurrican
Katrina - a problem that the company...
In an-depth look at the purchasing habits of women a bi-annual
survey from Avon reveals some interesting contrasts from
country-to-country, but with girls in the 14-24 age bracket stating
that they are already worried about signs...
RPC Cresstale is producing a new range of packaging for Avon's
European cosmetic lines aimed at making products more eye-catching.
To achieve this a range of compacts has been produced using a
Avon shareholders have filed a class action lawsuit in New York,
claiming that the direct sales cosmetics giant failed to tell the
marketplace about the true state of its business, reports Simon
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
International beauty firm Avon, has announced it is to launch a
number of cosmetics products marketed exclusively at the male
market - marking a break in a 118 year tradition for the company.
Tom Armitage reports.
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...