COVID-19 has created a dramatic and far-reaching shift in consumer habits, accelerating e-commerce, highlighting hygiene and hands, and soaring self-care to the top of the beauty agenda, according to Euromonitor International.
Today the beauty maker announced a collection of new services—Haircolor Concierge—for consumers coloring their own hair. But there’s plenty of competition from DTC brands and other recent DIY hair color launches as the industry regroups to keep pace with...
A new consumer survey from eSalon shows that women often color their hair to emulate stars, be on trend and, to a conspicuously lesser extent, cover gray hair.
