Procter and Gamble (P&G) joins L’Oreal and Estee Lauder in the ranks of cosmetics giants rapped over unsubstantiated advertising claims for anti-ageing products.
The Advertising Standards Authority (ASA) has ruled against Basic
Research for failing to substantiate anti-ageing claims attributed
to its "stem cell" cream.
The Advertising Standards Agency (ASA) in the UK has ruled that
L'Oreal remove both the TV and the press adverts for their
Telescopic mascara setting a new precedent for the industry as a
whole.
Direct sales giants Avon has been reprimanded by the UK Advertising
Standards Agency (ASA) over a misleading advertising campaign for
an anti-aging face cream that claimed to be a 'face lift in a jar'.
The UK Advertising Standards Agency has again clamped down on a
print media campaign by leading beauty retailer Boots, stating that
claims for a No 7 anti-cellulite treatment were misleading. The
ruling follows a similar one against...