In June 2020, the color cosmetics brand pledged to contribute $1m to help end social injustice. In late February 2021, Anastasia Beverly Hills fulfilled that commitment with a final instalment going to fund Black-owned small businesses.
Indie brands are the ones to watch right now, as innovative products and sleek marketing translate into breakneck market growth. And here we highlight the top drivers in the category.
Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.
