The company is spearheading expansion efforts on the backs of CES Innovation Award winning Authentic Color Master by Tonework technology and the launch of custom skin care brand Custom.me.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
South Korean cosmetic companies Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities as growth prospects in China dampen.
K-beauty major Amorepacific has launched Longtake, a new sustainable clean beauty brand that makes use of upcycled oakwood to create its signature woody scents.
A joint research effort by Amorepacific and Samsung Medical Centre has demonstrated the efficacy of a moisturiser with high ceramide content in treating skin dryness in breast cancer patients undergoing chemotherapy.
Korean cosmetic company Amorepacific has developed an active ingredient with extracts from peach sprouts and peonies, which it claims is effective in inhibiting and regulating the secretion of sebum on the skin.
We round-up of our most-read stories on the big-name beauty brands of the region, featuring news updates from L’Oréal, Shiseido, Amorepacific and more.
This week, the long-standing Korean Beauty company began selling the full portfolio of both its AMOREPACIFC and Mamonde brands on the Amazon Premium Beauty store.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-companies-shifting-focus-toward-the-us-for-growth/15749325-1-eng-GB/K-beauty-companies-shifting-focus-toward-the-US-for-growth.jpg)
![Amorepacific has launched Longtake, a new sustainable clean beauty brand. [Amorepacific / Longtake]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-longtake-firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents/15357762-1-eng-GB/Amorepacific-Longtake-Firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents.jpg)
![Amorepacific and Samsung Medical Centre has demonstrated the efficacy of a moisturiser to treat dry skin among chemotherapy patients. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/amorepacific-confirms-the-effects-of-ceramide-moisturiser-in-treating-chemotherapy-induced-skin-dryness/13091215-1-eng-GB/Amorepacific-confirms-the-effects-of-ceramide-moisturiser-in-treating-chemotherapy-induced-skin-dryness.jpg)
![Amorepacific has developed an active ingredient which it claims is effective in inhibiting secretion of sebum on the skin. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/amorepacific-files-patent-on-sebum-inhibiting-peach-sprout-and-peony-extract/12830377-1-eng-GB/Amorepacific-files-patent-on-sebum-inhibiting-peach-sprout-and-peony-extract.jpg)
![Our most-read stories on the big-name beauty brands of the region. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/07/06/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty/12618434-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
