Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
US aerosol associations and global suppliers have come together to launch a free online repository of on-demand information about aerosol and pressurized packaging.
On Monday, the company’s Breathe brand launched a collection of hand sanitizer products, including 3 SKUs with what it calls ‘clean aerosol’ dispensing technology.
Anglo-Dutch consumer goods giant Unilever is turning its attention to consumers who have not yet tried its compressed deodorants by targeting a £2.5million (€3.5m) marketing campaign at them.
Despite the dominance of the aerosol format, roll-ons are sticking around thanks to variation in market demand across the globe, according to research firm Euromonitor.
A year ago, Unilever rolled out its sustainable deodorant concept for its female Sure, Dove and Vaseline brands; now the focus has turned to its men’s range, as Sure Men, Dove Men + Care, Lynx and Vaseline Men joined the compressed can club.
After years of growth the international aluminium aerosol can industry achieved another production record of 6.93 billion cans in 2012, and with the pack's versatility the years to come will be positive too.
Unilever’s decision to roll out compressed versions of its Sure, Vaseline and Dove deodorants was a good one according to the latest consumer research and may set the standard for other size reduction initiatives in other consumer goods categories.
Convenience and on-shelf presence are the key drivers in the packaging industry, particularly in beauty packaging, as pumps and aerosol cans see a surge in popularity in skin, hair and sun care.
With the markets for deodorants in Europe and the US showing slight decline in recent years, all eyes are on emerging markets, particularly the Asia-Pacific, where opportunity abounds.
![Unilever says the compositions are ideal for aerosol antiperspirants designed for the underarms, but can also be incorporated into stick or gel roll-on products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/24/unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy/13039518-1-eng-GB/Unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy.jpg)
