France mulls law to prevent retouched ads
French politician Valerie Boyer is targeting the beauty industry with a proposal to the country’s national assembly to regulate retouched advertising images.
Council’s attempt to defend Malaysian palm oil dubbed misleading
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.
Social media campaigns can help small players enter competitive markets
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
Gillette global marketing campaign takes earthier approach
Gillette has unveiled its first new global marketing campaign in five years, which will build on the brand’s recent expansion into men’s hair styling and personal care products.
Procter and Gamble ads for instant wrinkle filler ‘unsubstantiated’
Procter and Gamble (P&G) joins L’Oreal and Estee Lauder in the ranks of cosmetics giants rapped over unsubstantiated advertising claims for anti-ageing products.
Flotation of China hair care company sparks investment fever
An IPO for leading China hair care BaWang has triggered investor interest that saw shares traded at the top end of forecasts, raising €152m for the company.
'America's got talent' judge Piers Morgan strips for Burger King fragrance
Piers Morgan features in the advertising campaign for Burger King’s new meat-scented cologne, lying naked, except for a Burger King medallion and a strategically placed rug, in front of a blazing fire.
Don’t patronize consumers with science jargon and high-tech talk
Face lifts in a jar, botox in a cream and youthful skin stem cells in a tube. However attractive, companies must avoid these exaggerated marketing claims or risk losing their credibility with a discerning public.
Dove joins TV series on advertising
Leading beauty brand Dove will be taking centre stage in a new TV series about an advertising agency, Trust Me.
Coty and ck one bring in a new year with a new campaign
Coty is starting the New Year with an aggressive new advertising campaign for ck one from Calvin Klein.
Gillette launches value for money ad campaign
Gillette is defending itself against penny pinchers with an advertising campaign that emphasizes the affordability of Fusion blades.
Avon falls into advertising trouble for anti-ageing claims
Avon has fallen foul of advertising rules in the UK for failing to substantiate anti-ageing claims made in support of a new exfoliant.
Johnson and Johnson in trouble over anti-ageing advert
Johnson and Johnson is the latest cosmetics player to be criticised for its ‘unsubstantiated’ advertising claims.
Superbrands need a set of recognisable values
Creating an emotional link between the consumer and the product may be the key to becoming a superbrand, according to a marketing expert.
Stem cell cream gets into marketing trouble
The Advertising Standards Authority (ASA) has ruled against Basic
Research for failing to substantiate anti-ageing claims attributed
to its "stem cell" cream.