Concern over personal appearance continues to fuel demand for beauty and personal care products in Poland
Following on from the relatively robust performance of the beauty and personal care market as a whole in 2009, which grew 5.1 per cent to reach a value of $4.05bn, skincare, bath and shower and men’s grooming products are expected to witness the most...
Sephora brand launches first Photoshop-free ad campaign
The French beauty company has made a bold advertising step by deciding to publish what is claimed to be the world’s first unretouched make up advertising campaign.
L’Oreal advertising: Apple's got an app for that
Californian computer giant Apple has announced it will expand its iAd mobile advertising network in the coming months and L’Oreal will be one of the first to utilize the platform.
Social media marketing allows for a new generation of sales strategy
In previous years, it was expensive for companies to market products effectively; however the increased use of social media in the personal care industry is changing the face of cosmetics marketing.
Beauty products are non-negotiable regardless of budget, study
Consumers see beauty products as necessary to maintain their look and health despite tight budgets, according to About.com’s 2010 beauty study.
Nivea partners with Ubisoft on fitness video game
Nivea is expanding its branding and marketing horizons by partnering with gaming company Ubisoft on the creation of a fitness video game.
Consumer magazine rates best anti-aging creams
US consumer magazine Prevention says it relied on scientific testing to rate the best anti-aging creams in six different catgories for its Defy Your Age seal.
Unilever and JagTag create mobile marketing campaign for Axe fragrance
Consumer products giant Unilever has opted for JagTag’s multichannel 2D mobile barcode program to market its Axe Twist fragrance.
Unilever to market Dove for Men on Apple’s iAD platform
Consumer giant Unilever is to market its Dove for Men personal care brand on Apple’s iAd mobile advertising network that is set to launch on July 1.
New vice president of global communications at Aveda
Estée Lauder’s natural personal care brand, Aveda, has appointed Christopher J Werle to the role of vice president of global communications from March 1.
ASA steps up vigilance over enhanced images
The UK-based Advertising Standards Authority (ASA) has renewed its efforts over advertising claims that are backed up by enhanced images, having targeted two major cosmetic players recently.
Predictive internet ads driven by beauty brands
Kontera, a leading provider of in-text advertising, says it has seen twice as many beauty and apparel advertising campaigns sign up compared to a year ago.
Industry-wide campaign launched to boost fragrance sales
The Fragrance Foundation is behind an industry-wide advertising campaign with the aim of boosting flagging sales.
France mulls law to prevent retouched ads
French politician Valerie Boyer is targeting the beauty industry with a proposal to the country’s national assembly to regulate retouched advertising images.
Council’s attempt to defend Malaysian palm oil dubbed misleading
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.