The acquisition of color cosmetics company Urban Decay will offer L’Oréal the chance to expand in the USA, and give potential to international growth, despite not being a game changer, according to an analyst.
Consumer products that have more than one purpose are tipped by Mintel to be popular in 2010, as people have to make do with less in the current economic climate.
Sirtuins, enzymes that slow down the rate of cellular division, are the next big thing in anti-ageing research, according to Dr Daniel Maes from Estée Lauder.