Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
Health and beauty retailer A.S. Watson says it has taken another step forward in sustainability by co-creating a skin care brand with Procter & Gamble that aligns with its Sustainable Choices product range.