Nutricosmetics

Sabinsa focuses on biostandardized active ingredients

Sabinsa focuses on biostandardized active ingredients

Sabinsa has had a busy year launching a raft of new active ingredients aimed at the fast-growing cosmeceutical markets. Simon Pitman spoke to the company's marketing director, Shaheen Majeed, to find out about the importance of having these ingredients...

Dove targets older women

Dove targets older women

By Simon Pitman

First of all Unilever's Dove brand was used to target everyday
women of all shapes, sizes and ages. Now the company is fine-tuning
its marketing campaign to tap into the 50-plus age group.