While consumers are ready to make the move toward milder, sulfate-free products, most are unwilling to sacrifice the foam performance, skin feel and flow aesthetics of their traditional shampoos and cleansers. Sulfate-free systems present formulators with a host of challenges, including thickening, foaming, clarity and stabilization. With a range of non-sulfate surfactants, rheology modifiers and conditioning polymers, Lubrizol owns the complete toolbox for all your mild, sulfate-free formulating challenges.
North America Sales Manager
Lubrizol Life Science, Beauty and Home