New, Modern Hair Conditioning Ingredient

Overview


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Two of the most common cationic hair conditioning agents, behentrimonium chloride (BTAC) and cetrimonium chloride (CETAC), have been under scrutiny due to their unfavorable environmental profiles and irritation potentials. Stepan is proud to introduce STEPANQUAT® Helia, a modern hair conditioning agent that is better for your hair and the environment. Powered by sunflower oil, it delivers best-in-class performance while being hypoallergenic and much friendlier to the environment than BTAC and CETAC. Learn more about the better story STEPANQUAT Helia can create for your hair care products.

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Developing a novel hair conditioner that attracts the consumer

Developing a novel hair conditioner that attracts the consumer

Paid for and content provided by Stepan Company

Hair conditioning products are relied upon by women and men around the world to improve the feel, appearance and manageability of their hair. In the last few years, consumers have clamored for conditioners that were not only more effective for their...

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