Embracing the grey gradient

Format: External webinar | Document type: Webinar

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Embracing the grey gradient

In the recent years, the grey hair dyes amid young people have revealed an increasing trend among women of all ages: aging gracefully. Women are embracing their natural color like salt & pepper or totally silver. A great part has decided to jump into it during the last lockdown, so numbers are only rising. Hair beauty is understood as cherishing and pampering to get the best of it without submitting it to damaging procedures, like dyes, and do not lose their true selves. Wisegrade™ helps to graduate the amount of desired grey, in a natural non-damaging way. Are you ready to take the plunge?


Marco J. Klein, PhD Marco J. Klein, PhD R&D Project Manager