Hair care is a subject of high importance for us and shampoos are integral part of our daily hair care routine. We want our hair to look clean, display regular care and to round our appearance. ERYLITE® erythritol has been tested in shampoo products and revealed strongly positive effects that can be exploited by additional hair care performance claims. These effects included easier combability, manageability of hair, moisturising effects and others. Find out how ERYLITE® erythritol improves shampoo performance….