Trends are essential in every field of social life. They do not occur by accident, but arise from careful observation, countless surveys, and detailed analysis.
Trends take up social moods, cultural backgrounds and phenomena, and for that reason can strongly differentiate from continent to continent.
In clubs, bars and galleries of megacities like London, New York or Tokyo scouts seek for news in fashion that are worth to be carried out into the world.
Each human being has his or her individual lifestyle that arises from creativity, fantasy, empathy, as well as from yearning for alteration.
To underline the statement of a trend in the field of color cosmetic or personal care, effect pigments can be used.
They can make a product look more elegant and luxurious or simply eye-catching.