The consumer's perception of dry and damaged hair resembles hair being stiff and brittle. These parameters are typically improved when moisturizing hair, making it more elastic, softer and more pliable.
DayMoist CLR™, our 24-hour natural active is already well known for its proven moisturizing effect on the skin. It boosts the levels of Natural Moisturizing Factors just where they are needed, while still giving great skin feel. An independent study was carried out to look at the benefits of using DayMoist CLR™ in hair care products. The elasticity of the hair was improved extraordinarily significantly, now proving DayMoist CLR™ is an ideal moisturizer for both skin and hair.