Color Cosmetics

Credo writes the book on clean beauty

Credo writes the book on clean beauty

By Deanna Utroske

In late June, the cosmetics and personal care retailer announced new clean beauty brand standards—a dictionary if you will—that outline what safe beauty ingredients are and what consumers need to know to make informed purchasing decisions. Cosmetics Design...

blueberry, cranberry and green tea extracts (image courtesy of Mazza Innovation)

Beauty and fragrance ingredient maker Sensient acquires Mazza

By Deanna Utroske

Founded in 2011, Mazza Innovation has made a name for itself over the years for its botanical extraction technology—a process that is solvent free and instead uses pressurized low polarity water. It’s tech that Sensient will now leverage to develop clean...

Avon product brochure goes digital

Avon product brochure goes digital

By Deanna Utroske

The multinational social-sales beauty brand is continually revamping its business these days. There have been drastic changes in leadership, real estate, product manufacturing…the list goes on. But Avon hopes the move to digital brochures—in 12 countries...

Skin care is working for the industry and for consumers, says NPD

Skin care is working for the industry and for consumers, says NPD

By Deanna Utroske

A new report--2018 Makeup In-Depth Consumer Report—from the global market information provider shows that in the US, skin care is not only selling well as a stand-alone category but is also a popular benefit of multifunctional makeup.

SVBeautyTech accelerator opens with 9 companies

SVBeautyTech accelerator opens with 9 companies

By Deanna Utroske

Claire Chang of igniteXL has teamed up with Draper University on a new project calculated to bolster early-stage startups that are levering technology to disrupt business as usual in the cosmetics and personal care industry. The inaugural SVBeautyTech...

Personal care brand Dove adding watermark to untouched ad photos by 2019

Personal care brand Dove adding watermark to untouched ad photos by 2019

By Deanna Utroske

The Unilever brand, acclaimed for its Self-Esteem Project, announced a ‘No Digital Distortion Mark’ initiative this week. In doing so, Dove joins a growing number of brands, retailers, and media that have given up Photo Shopping—and are verifying as much...