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What B2B cosmetics companies need to know about e-commerce

By Cassandra Stern

Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...

Macy's Accelerator Program  © ozgurdonmaz Getty Images

Apply now: The Workshop at Macy’s accelerator program

By Cassandra Stern

Brands accepted into The Workshop at Macy’s program will receive retail mentorship support, the opportunity to open a pop-up shop on Macy’s digital retail store, a $5,000 business grant, and the chance to enter the Macy’s pitch competition and win a $100,000...

Ecovia Circular Beauty © pcess609 Getty Images

The big circular beauty challenge: zero waste

By Simon Pitman

With sustainability very much back in the spotlight, interest in circular beauty is growing, prompting consumers to explore brands tapping into the concept as part of efforts to reduce their environmental footprints.

e.l.f. financials © ProfessionalStudioImages Getty Images

e.l.f. results show affordable cosmetics shine

By Simon Pitman

As the cost-of-living crisis continues to bite worldwide, the latest financial results for e.l.f. Beauty underscores how inexpensive cosmetic products are proving to be a winner.

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World’s largest AR mirror lets consumers try on makeup

By Olivia DeSmit

Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.

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Antimicrobial enzyme first step in replacing petrochemicals: Q&A

By Olivia DeSmit

Curie Co, an industrial biotech company, is on a mission to replace petrochemicals with biomaterials that are affordable and effective. The first step of that is the launch of an antimicrobial enzyme, which functions as a catalytic preservative. It’s...

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Madison Reed builds on successful omni-channel approach

By Cassandra Stern & Simon Pitman

Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.

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Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

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Non-medicated shampoo can help promote healthy scalp: Henkel study

By Olivia DeSmit

Shampoos without antimicrobials can contribute to a healthy scalp, a study in the International Journal of Cosmetic Science found. The study showed two different commercial shampoos resulted in increased structural bacterial diversity on the scalp, showing...

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

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New anti-aging ingredient includes four hyaluronic acid weights

By Olivia DeSmit

Regenlab USA recently launched a new skincare line that includes the trademarked Regenskin ingredient. It includes four different molecular weight hyaluronic acids that help create anti-aging effects on skin, says the company.

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Locus Ingredients targets sustainable palm oil alternatives

By Cassandra Stern & Simon Pitman

As a 100% biobased biosurfactant ingredient provider, Locus Ingredients is gearing up to make a big splash in the beauty and personal care space by targeting the massive market for surfactants.

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Retinol with no BHA and BHT fills consumer 'well-aging' demand

By Olivia DeSmit

BASF launched a new grade of retinol, Retinol 50, that complies with industry clean lists and fits current consumer needs. The product has a high active load of about 50% retinol, similar to other retinol offerings, but without harmful ingredients BHA...

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.