Technology and Platforms

The Goldn platform is consolidating the cosmetics development process into data-driven, actionable steps. © Goldn

Streamlining the supply chain

Goldn platform to digitally bring cosmetics NPD under one roof

By Ravyn Cullor

Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.

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Givaudan adds olfactive social listening to fragrance creation

By Asia Sherman

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...

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#skincaringmakeup collection formulated with artificial intelligence

By Asia Sherman

Lubrizol Life Science-Beauty, a global supplier to the beauty and personal care industry, has launched its new #skincaringmakeup collection. Products were formulated with consumer insights extracted through artificial intelligence searching Internet chatter.

The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN

Going green: Garnier unveils National Geographic CreativeWorks campaign

By Kacey Culliney

L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.

© Getty Images / Ridofranz

The big skincare debate: Entertaining versus efficacious skincare

By Natasha Spencer

From the days of its very early research, one skincare delivery device brand, Réduit, has seen two very clear yet contrasting skincare shoppers dominate demands and therefore decisions for innovation, invention and investment: those who want interesting...

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Beauty brands opt for multipart livestreaming

By Natasha Spencer

Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.

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Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

© Getty Images / (AzmanL)

Import Facts: beauty consumers up spending on international ecommerce

By Deanna Utroske

DTC brands as well as online shopping in general have benefited from lifestyle changes brought on by the pandemic. And now it’s also clear that cross-border ecomm is doing better in categories including skin care, fragrance, and color cosmetics, according...

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Smashbox debuts AI-powered makeup try-on technology

Estée Lauder Companies-owned Smashbox has extended its partnership with global beauty tech provider Perfect Corp to become the first ever beauty brand to be paired up with the YouCam Artificial Intelligence (AI)-powered face analyzer technology.

© Getty Images \ (metamorworks)

Beauty brands help boost business at Yottaa

By Deanna Utroske

The website performance optimization specialist served more than 200% more sites during the first year of the COVID-19 pandemic and signed deals with notable skin care and hair care brands like TULA and Briogeo.

© Getty Images \ (Rawpixel)

L’Oréal Canada calls for innovative startups

By Deanna Utroske

This month the beauty maker announced an open innovation challenge, recruiting scalable businesses with winning solutions in ecommerce, conscious tech, or new channel opportunities.

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