In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
A survey, conducted in collaboration with the online community SheSpeaks, showed the company that its prospective consumers need further information on safety, price and results.
The video and e-commerce retailer will enhance its mobile shopping app with Apple’s fingerprint sensor technology, Touch ID, facilitating single-touch mobile purchasing transactions.
Burt's Bees, Maybelline, Weleda and Revlon, among other US personal care brands, will be available via the company’s USA Overseas Shopping Flagship Store launching next month.
Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
As most cosmetics brands up their digital spend and the online influence grows, beauty brands need to take e-commerce and digital ecosystems into consideration, and in online marketplace powerhouse Amazon.com there is big potential.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
Having invested further in the digital space, Estée Lauder CEO Fabrizio Freda believes it will strengthen its relationship with its retail partners rather than take away from it.
A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.
With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.
Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...
The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.
In what the brand is calling ‘a Canadian epidemic’, Neutrogena’s recent study revealed that 72% of men surveyed in Canada are washing their faces with the same soap product that they also use for the rest of their bodies.
Cosmetics manufacturer L’Oreal announces its first connected beauty digital innovation exclusively for its L’Oreal Paris brand creating a virtual mirror to test cosmetics for consumers.
DuPont Tate & Lyle Bio Products has just launched a website, dubbed the ‘Cosmetics Science Center’, which offers on-demand video modules on cosmetic science training.
L’Oréal, Estée Lauder and Procter &Gamble are the owners of the most digitally competent hair care and color brands by establishing direct relationships with consumers online.
The cosmetics industry can catch up with other industries and effectively utilize digital marketing and mobile apps according to an expert in the field.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
L’Oreal has announced that it is launching a new campaign with the Melanoma Research Alliance (MRA) which looks to raise awareness of the dangers related to sun damage and promote the use of sunscreen.
The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…
With several historically web-only cosmetics players now investing in bricks and mortar, it looks like brands are flying in the face of the recent industry emphasis on going digital; Cosmetics Design looks at why.
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.
A new ‘try-before-you-buy’ retail model for cosmetics has been launched by online US beauty company Trymbl, in a move which may give popular beauty box services a run for their money.
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
A recent campaign by Benefit Cosmetics indicates that the beauty industry has entered 2014 with a renewed focus on harnessing social media to drive consumer engagement.
Almost six in ten beauty websites in the U.S. are not mobile-friendly according to new data and this could become a big problem in an increasingly mobile world.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
The L’Oréal Group has been highlighted as one of the best digital marketers in the business after three of its signature brands were labelled ‘Genius’ in a recent report.
L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...
This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being honored.
The on-going discussions about sustainability development in the cosmetics industry can be heightened through social media and digital communications, according to industry experts.
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.
Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.
