Personal care major Johnson & Johnson has outlined a range of measures in its ‘healthy lives mission’ program that aim to boost sustainability and improve the health of consumers over the next ten years.
The California-based deodorant brand has plans to be a fully plastic-free business by mid-2021. And the brand’s partnership with a new beauty packaging company is a key piece of that sustainability strategy.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
Retailers have been instrumental in defining the terms of Clean Beauty. But until now, brands have been left alone to decide what ‘sustainable packaging’ really means. Credo’s new 4-phase plan for cosmetics, personal care, and fragrance brands changes...
Clean and ethical beauty has evolved significantly in recent years, fuelled by various environmental, societal and business factors, but why does this burgeoning category matter more today? Scroll down to watch Episode 1.
CosmeticsDesign is launching a Clean & Ethical Beauty online video series this week, compiling the latest trends, data and expert opinions on how and why the business opportunities are evolving in this growing space.
In the cosmetics and personal care business today, DTC mailing and retail drop shipping are not uncommon, especially not since the Coronavirus pandemic. But sustainable beauty packaging remains elusive. Founders Rebecca Percasky and Kate Bezar believe...