As more companies follow the natural trend, search for natural emulsifier alternatives and seek to remove silicone from their formulations, the development of natural sensory ingredients has taken on increased importance.
The Federal Trade Commission (FTC) has proposed changes to its Green Guides, designed to help marketers avoid statements that could mislead their consumers, but is calling for more guidance on the consumer perception of natural and organic.
At present, the cosmetics industry is focusing on launching organic cosmetic products due to consumers becoming increasingly more conscious about the chemicals used in cosmetics products and their harmful effects.
The Natural Products Association (NPA) is helping cosmetic product manufacturers meet the growing demand for natural products, by streamlining the application process and offering discount pricing on certification on products formulated with NPA-certified...
Lack of regulations and labeling requirements for natural personal care products in Asia means the market is dominated by synthetic ingredients positioned as natural, according to market research company, Kline.