A new study funded by BASF Beauty Care Solutions has found that an extract of the common yarrow plant found in the Northern hemisphere can increase epidermal thickness and improve the appearance of wrinkles and pores.
The Union for Ethical BioTrade (UEBT) and NaTrue have signed a Memorandum of Understanding (MOU) to help raise awareness of the importance of naturally sourced cosmetics products and the ethical trade in natural ingredients derived from biodiversity.
As more companies follow the natural trend, search for natural emulsifier alternatives and seek to remove silicone from their formulations, the development of natural sensory ingredients has taken on increased importance.
The Federal Trade Commission (FTC) has proposed changes to its Green Guides, designed to help marketers avoid statements that could mislead their consumers, but is calling for more guidance on the consumer perception of natural and organic.
At present, the cosmetics industry is focusing on launching organic cosmetic products due to consumers becoming increasingly more conscious about the chemicals used in cosmetics products and their harmful effects.