Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Portugal-based contract research firm PhD Trials has found that the environmental space surrounding the skin can influence sensorial response and induce neural activity, creating exciting promise for cosmetics.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
The beauty and personal care industry must today respond to converging global crises and ensure ethical integrity in every part of the value chain to protect the future of the planet, people and business, says British environmentalist Sir Jonathon Porritt.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
A Singapore-based food start-up cultivating mushroom mycelium as an alternative protein source believes it can also serve the cosmetics industry as a natural, sustainable, and completely food-safe ingredient.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Innovation in cosmetic ingredients targeting the skin microbiome is surging, but the ultimate dream is to be able to incorporate beneficial live bacteria into formulations, says a principal scientist at L’Oréal Research & Innovation.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.