Digital

Perfect365 makeup app partners with Naked Cosmetics

Perfect365 makeup app partners with Naked Cosmetics

By Deanna Utroske

The digital makeover tool business continues to expand. Perfect365 is a case in point, teaming with beauty bloggers and YouTube stars for a new feature, adding patriotic looks to coincide with the Rio Olympics, and partnering with evermore brands.

Memebox tallies nearly $70m in funding

Memebox tallies nearly $70m in funding

By Deanna Utroske

The mobile-first beauty company plans to greatly expand its branded cosmetics and personal care portfolio as well as to grow the business in new markets.  

Ulta Beauty launching its own credit card

Ulta Beauty launching its own credit card

By Deanna Utroske

The cosmetics and personal care retailer has contracted with data-driven marketing firm Alliance Data Systems Corporation to establish an Ultamate Rewards Credit Card and loyalty program for beauty consumers.

Walgreens shutters cosmetics, personal care ecommerce site beauty.com

Walgreens shutters beauty.com

By Deanna Utroske

The pharmacy chain announced last week that the ecommerce site beauty.com will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal to the Walgreens brand.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Edgewell Personal Care signs up for Amazon Dash

Edgewell Personal Care signs up for Amazon Dash

By Simon Pitman

Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.

Sally Beauty wants to do more with data

Sally Beauty wants to do more with data

By Deanna Utroske

The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.

Hair and beauty consumers buy what they see on Pinterest

Hair and beauty consumers buy what they see on Pinterest

By Deanna Utroske

This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care products not only online but also in store, based on...

still image from the Neutrogena “see what’s possible” campaign

Neutrogena’s first global campaign

By Deanna Utroske

The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational...

The increasingly crucial role of technology in beauty

CD Buzz

The increasingly crucial role of technology in beauty

By Simon Pitman

In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make them more personalized and effective.

L’Oréal targets Google hire to continue digital push

L’Oréal targets Google hire to continue digital push

By Andrew MCDOUGALL

L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.

Mary Kay reframes multicultural beauty

Mary Kay reframes multicultural beauty

By Deanna Utroske

The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

Top-hitting trend articles in 2015 and looking ahead to 2016

Trends in 2015 and looking ahead to 2016

Top-hitting trend articles in 2015 and looking ahead to 2016

By Simon Pitman

In our final post of 2015 the Cosmetics Design team is bringing you a selection of the biggest trends that we have covered over the course of the year, as well as trend projections for 2016.

IFF Global Headquarters in New York, NY (image via IFF)

IFF updates corporate image in time for the New Year

By Deanna Utroske

This month the fragrance and flavors manufacturer rolled out a new look and new mission that puts innovation first and is meant to position the company as the go-to industry partner for profitable endeavors.

Kim Sater, director of US consumer marketing for Mary Kay (photo courtesy of innoCos events)

2015 #beauty20 award winners fêted in NYC

By Deanna Utroske

This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything in between.

L’Oréal honors top tech founders

L’Oréal honors top tech founders

By Deanna Utroske

The company’s US-based Women in Digital initiative has announced it’s 2015 Next Generation Award Winners, recognizing the achievements of three original digital company leaders.

Millennial Beauty: it’s not a generation, it’s an imperative

Millennial Beauty: it’s not a generation, it’s an imperative

By Deanna Utroske

Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.

Beauty brands send too many emails!

Beauty brands send too many emails!

By Deanna Utroske

One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.

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