Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
With smaller companies leading the way on the take up of social media, industry expert and consultant Richard Stacy believes that the time to become involved in this increasingly important marketing tool is now.