Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
At the recent HBA event in New York, we caught up with Euromonitor senior researcher Virginia Lee who spoke about both the benefits and pitfalls associated with social media.
CosmeticsDesign touched base with Ross Glick in New York to discuss social media, the business benefits, and how the cosmetics industry is developing to the new tools available.
In previous years, it was expensive for companies to market products effectively; however the increased use of social media in the personal care industry is changing the face of cosmetics marketing.
A ten point plan from business consultants Beautystat.com could help to establish the best route for beauty companies to implement a successful social media strategy.
With smaller companies leading the way on the take up of social media, industry expert and consultant Richard Stacy believes that the time to become involved in this increasingly important marketing tool is now.
Procter & Gamble will be launching an online retail platform later this spring where consumers will be able to purchase many of the company’s health, beauty and personal care products.
