The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is to beat the market decline.
Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.
In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.
In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize popular technology available to them to reach the consumer.
The US leads the pack when it comes to penetration and innovation in e-commerce, but there is now an opportunity for beauty brands in Europe following years of underinvestment in the channel.
In a world of Facebook, Twitter, and phone and tablet applications, cosmetics giant L’Oréal is breaking new ground to engage the consumer: a video games console.
Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics brand by getting employees to add a more personal touch.
As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of online videos.
e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s marketing efforts.
Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
