Digital

Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce

By Andrew MCDOUGALL

Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

YouTube the new social target for big beauty brands

YouTube the new social target for big beauty brands

By Andrew MCDOUGALL

In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.

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