Cosmetics giant L’Oréal has identified social media as the final piece in the ‘digital revolution’ puzzle, opening up new opportunities for interaction between its brand and consumers.
With the goal of creating a social presence to connect with the public, NU-Life cosmetics has launched a new Facebook page to provide an inside look on the day to day happenings of the company and the anti-aging industry.
As spending in the e-commerce arena continually increases year on year, companies need to start utilizing all the platforms available to create an evolved shopping experience.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
Social media has been an industry buzzword for a long time, and as many companies have begun to get involved, some are still not maximising its full capabilities. Having seen the platform develop and appear as a mainstay in modern marketing strategies,...
As the nutricosmetics market is predicted to grow, brands from this niche sector can look no further than social media as the perfect marketing tool for these products to build an understanding and develop relationships with the consumer.
Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
At the recent HBA event in New York, we caught up with Euromonitor senior researcher Virginia Lee who spoke about both the benefits and pitfalls associated with social media.
CosmeticsDesign touched base with Ross Glick in New York to discuss social media, the business benefits, and how the cosmetics industry is developing to the new tools available.
