Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...
This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being honored.
The on-going discussions about sustainability development in the cosmetics industry can be heightened through social media and digital communications, according to industry experts.
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.
Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.
The growing sampling trend and the rate in which the beauty box concept has taken off is ‘incredible’ according Euromonitor senior research analyst Virginia Lee.
A new survey by Canadean Custom Solutions has found that fan pages on Facebook are having little influence on shopping behaviour in the fast moving consumer goods industry in the UK, where cosmetics are one of the most popular sectors.
New research underlines that skin care and sun care consumers are more likely to be engaged by online and mobile activities as well as being more influenced by internet ads.
Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.
Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.
The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is to beat the market decline.
