With several historically web-only cosmetics players now investing in bricks and mortar, it looks like brands are flying in the face of the recent industry emphasis on going digital; Cosmetics Design looks at why.
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.