A new ‘try-before-you-buy’ retail model for cosmetics has been launched by online US beauty company Trymbl, in a move which may give popular beauty box services a run for their money.
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
A recent campaign by Benefit Cosmetics indicates that the beauty industry has entered 2014 with a renewed focus on harnessing social media to drive consumer engagement.
Almost six in ten beauty websites in the U.S. are not mobile-friendly according to new data and this could become a big problem in an increasingly mobile world.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
The L’Oréal Group has been highlighted as one of the best digital marketers in the business after three of its signature brands were labelled ‘Genius’ in a recent report.
L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...
This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being honored.
The on-going discussions about sustainability development in the cosmetics industry can be heightened through social media and digital communications, according to industry experts.
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
