YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
As most cosmetics brands up their digital spend and the online influence grows, beauty brands need to take e-commerce and digital ecosystems into consideration, and in online marketplace powerhouse Amazon.com there is big potential.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.