Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics brand by getting employees to add a more personal touch.
As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of online videos.
e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s marketing efforts.
Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some of the unique ways brands are connecting to the consumer.
With a recent poll finding a company's social media activity makes them appear more ‘accessible and responsive’ with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...
Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
A recent poll carried out by The Allstate Corporation and National Journal highlights that Facebook fans or Twitter followers of a brand are more likely to not only recommend, but also buy from those brands than they were before becoming social media...
On the back of the in-cosmetics trade show in Barcelona, Cosmetics Design reflects with beauty blogger and consultant Imogen Matthews over the show highlights, themes and where the market is headed.
Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s potential.
As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a new report by Mintel.
