The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.
That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter &...
They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local consumer expectations.