Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.
A new survey by Canadean Custom Solutions has found that fan pages on Facebook are having little influence on shopping behaviour in the fast moving consumer goods industry in the UK, where cosmetics are one of the most popular sectors.
Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.
The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is to beat the market decline.
Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.
In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize popular technology available to them to reach the consumer.