Digital

Digital holds key to success in China

Digital holds key to success in China

By Andrew MCDOUGALL

Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.

The big brands board the digital beauty wagon

The big brands board the digital beauty wagon

By Andrew MCDOUGALL

L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.

Rachit Dayal

Online discussion and ecommerce important for cosmetics brands

By Andrew MCDOUGALL

Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...

Gillette's Man Of Steel campaign was a 'genius' highlight

Gillette is the ‘genius’ when it comes to digital

By Andrew MCDOUGALL

Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.

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