Digital

Rachit Dayal

Online discussion and ecommerce important for cosmetics brands

By Andrew MCDOUGALL

Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...

Gillette's Man Of Steel campaign was a 'genius' highlight

Gillette is the ‘genius’ when it comes to digital

By Andrew MCDOUGALL

Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.

The digital brand, your brand could be..?

Time for beauty brands to step into the digital age

By Andrew MCDOUGALL

Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.

Croda releases mobile hair damage guide

Croda releases mobile hair damage guide

By Chris BARKER

Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.

Hair Care/ Color brands connect to consumers with Instagram

Hair Care/ Color brands connect to consumers with Instagram

By Andrew MCDOUGALL

Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.

Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce

By Andrew MCDOUGALL

Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

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