Digital

Mobile apps: opportunity or risk for beauty brands?

Mobile apps: opportunity or risk for beauty brands?

By Lucy Whitehouse

With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...

Michelle Phan: a particularly popular vlogger

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Estée Lauder - ready to make an acquisition?

Exclusive Insight

Estée Lauder on the look-out: Ready to acquire… if the deal is right?

By Andrew MCDOUGALL

The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

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