Digital

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Technology enhancing beauty’s in-store experience

Technology enhancing beauty’s in-store experience

By Lucy Whitehouse

While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.

Digital holds key to success in China

Digital holds key to success in China

By Andrew MCDOUGALL

Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.

The big brands board the digital beauty wagon

The big brands board the digital beauty wagon

By Andrew MCDOUGALL

L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.

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