A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter &...
The marketing initiative is bound to energize loyal customers, inspire a flurry of social media, and allow L’Oréal to learn even more about how its products are used.
The new online community and product swapping site launched this week in hopes of cleaning out lipstick drawers and beauty cabinets across the country.
Like GoPro meets Fitbit for your face, the Oku device is a wireless skin analysis tool and associated app coming to market soon for the young, digital, and beautiful.
Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in to March 2015.
They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local consumer expectations.
The tech company works with beauty brands and fashion labels alike to show online shoppers what products look like on a range of models and in a style of their own choosing.
As beauty brands get savvy about Hispanic market trends, companies are hiring spokespeople and partnering with celebrities to ensure that the face of the industry looks more like the face of America.
In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
A survey, conducted in collaboration with the online community SheSpeaks, showed the company that its prospective consumers need further information on safety, price and results.
