Digital

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Estée Lauder - ready to make an acquisition?

Exclusive Insight

Estée Lauder on the look-out: Ready to acquire… if the deal is right?

By Andrew MCDOUGALL

The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Technology enhancing beauty’s in-store experience

Technology enhancing beauty’s in-store experience

By Lucy Whitehouse

While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.

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