Digital

Star beauty blogger facing lawsuit

Star beauty blogger facing lawsuit

By Lucy Whitehouse

A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission. 

Urban Decay made up with new augmented reality technology

Urban Decay made up with new augmented reality technology

By Andrew MCDOUGALL

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

Mobile apps: opportunity or risk for beauty brands?

Mobile apps: opportunity or risk for beauty brands?

By Lucy Whitehouse

With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...

Michelle Phan: a particularly popular vlogger

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

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