Digital

L’Oreal moves into programmatic media buying

L’Oreal moves into programmatic media buying

By Deanna Utroske

The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.

E-commerce accounts for only 10% of beauty sales

E-commerce accounts for only 10% of beauty sales

By Deanna Utroske

That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.

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