Today the Estée Lauder Companies’ brand announced the new makeup try-on and product recommendation service as a next-gen version of in-store makeup artist services.
The Texas-based beauty company has just expanded its Suite 13 virtual 3D beauty showroom and expects to have the tech in place for nearly all markets that Mary Kay serves by the end of the year.
Today, the biotech company announced plans to add a 7th clean consumer brand to its portfolio. This just one day after the ingredient maker publicized a deal to acquire a tech company called Beauty Labs International.
The website performance optimization specialist served more than 200% more sites during the first year of the COVID-19 pandemic and signed deals with notable skin care and hair care brands like TULA and Briogeo.
The Amazon-owned multinational supermarket chain is getting in on touch-less makeup sampling thanks to a newly announced partnership between Perfect Corp and the color cosmetics brand Mineral Fusion.
This month the beauty maker announced an open innovation challenge, recruiting scalable businesses with winning solutions in ecommerce, conscious tech, or new channel opportunities.
On Monday, trinamiX (a BASF brand) and VIAVI announced partnering on a tech development project that will put near-infrared (NIR) spectroscopy into consumer hands.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
This summer, a new series called Going Public will stream on Entrepreneur.com and across that publication’s social channels. Both accredited and non-accredited investors will have the opportunity to invest in companies appearing on the series.
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
The beauty maker created a holiday music remix album in partnership with Triller; and several of the brand’s tracks landed on this week’s Billboard Triller Global Chart.
This month, the multinational beauty maker’s venture capital fund announced a minority investment in Replika Software, a tool that lets brands create a ‘retail partnership’ with any individual active on social or streaming platforms.
The skin care and color cosmetics company, founded in 1999 by Joni Rogers-Kante, is no stranger to digital technology. Still, 2020 meant big changes for SeneGence and the thousands of global brand distributors accustomed to attending large in-person events...
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
