Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
Kimberly Shenk founded the Novi platform in 2019 and already the venture has partnered with suppliers like Inolex and retailers like Sephora to streamline clean beauty ingredient sourcing for brand leaders, R&D pros, and formulating chemists.
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
Today, The Estée Lauder Companies announced not only Jane Lauder’s next executive leadership role but also the creation of a new business area, dedicated to digital, data, and analytics-driven creative and marketing initiatives.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
This week the social customer service company Conversocial added Apple Business Chat to its roster of messaging (and payment) channels. And DaySmart Software recently added free teleconference consultation capabilities for some 14,000 spas and salons.
With nearly every 2020 cosmetic and personal care tradeshow canceled or postponed, beauty industry suppliers are taking ingredient launches, technical seminars, branded content, and much more online to keep business moving.