Digital

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Givaudan adds olfactive social listening to fragrance creation

By Asia Sherman

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...

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#skincaringmakeup collection formulated with artificial intelligence

By Asia Sherman

Lubrizol Life Science-Beauty, a global supplier to the beauty and personal care industry, has launched its new #skincaringmakeup collection. Products were formulated with consumer insights extracted through artificial intelligence searching Internet chatter.

The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN

Going green: Garnier unveils National Geographic CreativeWorks campaign

By Kacey Culliney

L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.

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The big skincare debate: Entertaining versus efficacious skincare

By Natasha Spencer

From the days of its very early research, one skincare delivery device brand, Réduit, has seen two very clear yet contrasting skincare shoppers dominate demands and therefore decisions for innovation, invention and investment: those who want interesting...

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Beauty brands opt for multipart livestreaming

By Natasha Spencer

Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.

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Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

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