Digital

CEW event brings digital beauty pros together to learn from the best

CEW event brings digital beauty pros together to learn from the best

By Deanna Utroske

Beauty’s digital, tech, and marketing insiders flocked to CEW’s Connected Consumer Conference last week to hear the experts discuss how brands are using the latest tech tools to engage with consumers today. And Cosmetics Design was there to find out what’s...

Trending Tech: A quick tour of digital beauty business innovations

Trending Tech: A quick tour of digital beauty business innovations

By Deanna Utroske

At recent cosmetics and personal care industry events across New York City beauty tech makers were exhibiting imaging systems, product development (and full lifecycle) software, as well as in-store digital tools and toys. Here, Cosmetics Design takes...

Sagekat launches green beauty retail resource

Sagekat launches green beauty retail resource

By Deanna Utroske

The privately owned online media company announced the launch of its new shopping site this week, a dot com designed as a destination for consumers looking to discover and buy cosmetics and personal care products (as well as fashion) that meets a fixed...

Technology and the future of beauty

Technology and the future of beauty

By Deanna Utroske

Tuesday at this week’s MakeUp in New York color cosmetics trade show in NYC, a standing-room-only conference session featuring speakers from L’Oréal, Google, and Peclers Paris, outlined how tech tools, data, and trends are changing beauty for consumers,...

How beauty brands can get social media right

How beauty brands can get social media right

By Sinead Norenius-Raniere

In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.

FIT and Allure Magazine launch online beauty certificate program

FIT and Allure Magazine launch online beauty certificate program

By Deanna Utroske

Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...

(image courtesy of Perfect Corp)

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Department store beauty retail at Saks 5th Avenue gets digital update

Department store beauty retail gets a digital update

By Deanna Utroske

Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The Salon Project will roll out in stores over the next two years.

Buxom Cosmetics’ new ecommerce and digital strategy

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.

Skin care ingredient maker Croda invests in Cutitronics

Skin care ingredient maker Croda invests in Cutitronics

By Deanna Utroske

The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.

image courtesy of Madison Reed

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...