P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
European color cosmetics brand Catrice Cosmetics has announced a shake-up to its retail strategy for 2022, with the company focusing on making it products available only through its own website and via Amazon.
The US Federal Trade Commission (FTC) has sent Notices of Penalty Offenses to hundreds of businesses, alerting them of steep penalties if they use fake reviews or other misleading endorsements to deceive consumers.