Digital

Spotify just became a beauty retail platform

Spotify just became a beauty retail platform

By Deanna Utroske

Pat McGrath Labs has teamed up with the music streaming service, and as of this week a newly released color cosmetics collection developed as part of the So Obsessed campaign that’s a joint project between McGrath and singer, songwriter Maggie Lindemann...

Shiseido Americas acquires AI tech company Giaran

Shiseido Americas acquires AI tech company Giaran

By Deanna Utroske

The deal brings advanced artificial intelligence technologies to the beauty company. And Shiseido intends to take full advantage of the company’s tech tools and data capabilities.

Digital. Natural. Beautiful. Alban Muller mask video

Digital. Natural. Beautiful.

By Deanna Utroske

Today, personal care and cosmetic ingredient makers know that all things green, bio-based, and alternative are of great interest to the beauty manufacturers they serve. And yet, this is the digital age. How are beauty ingredient companies to engage in...

CEW event brings digital beauty pros together to learn from the best

CEW event brings digital beauty pros together to learn from the best

By Deanna Utroske

Beauty’s digital, tech, and marketing insiders flocked to CEW’s Connected Consumer Conference last week to hear the experts discuss how brands are using the latest tech tools to engage with consumers today. And Cosmetics Design was there to find out what’s...

Trending Tech: A quick tour of digital beauty business innovations

Trending Tech: A quick tour of digital beauty business innovations

By Deanna Utroske

At recent cosmetics and personal care industry events across New York City beauty tech makers were exhibiting imaging systems, product development (and full lifecycle) software, as well as in-store digital tools and toys. Here, Cosmetics Design takes...

Sagekat launches green beauty retail resource

Sagekat launches green beauty retail resource

By Deanna Utroske

The privately owned online media company announced the launch of its new shopping site this week, a dot com designed as a destination for consumers looking to discover and buy cosmetics and personal care products (as well as fashion) that meets a fixed...

Technology and the future of beauty

Technology and the future of beauty

By Deanna Utroske

Tuesday at this week’s MakeUp in New York color cosmetics trade show in NYC, a standing-room-only conference session featuring speakers from L’Oréal, Google, and Peclers Paris, outlined how tech tools, data, and trends are changing beauty for consumers,...

How beauty brands can get social media right

How beauty brands can get social media right

By Sinead Norenius-Raniere

In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.

FIT and Allure Magazine launch online beauty certificate program

FIT and Allure Magazine launch online beauty certificate program

By Deanna Utroske

Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...

(image courtesy of Perfect Corp)

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.