Tech Innovation

2024 hair and scalp care trends  © Nikola Spasenoski Getty Images

From the experts: 2024 hair and scalp care trend forecasts

By Cassandra Stern

In this Q&A, we interviewed Jami Mitchell, Director of Research & Development at ingredients manufacturer and product formulator Cohere Beauty, and Claudia Barba, PhD, Technical Services Manager, Beauty and Personal Care at global chemical and...

MWSCC Teamworks 2024 Lead Up © smolaw11 Getty Images

What to expect at this year’s MWSCC Teamworks 2024 event

By Cassandra Stern

The Midwest Chapter of the Society of Cosmetic Chemists (MWSCC) conference will feature a keynote address from Chris Kanik, CEO and Founder of Smart Cups, as well as a Technical Symposium, over 150 exhibitors on the expo floor, a Presentation Theater,...

February Launch Pad: Wear and tear repair

February Launch Pad: Wear and tear repair

By Cassandra Stern

Groundhog Punxsutawney Phil did not see his shadow this year and an early spring should be just around the corner – but that doesn’t stop the cumulative effects of harsh winter weather on skin, hair, and nails.

CreatorIQ Trend Analysis © ediebloom Getty Images

Influencer marketing trend analyst shares 2024 beauty trend forecasts

By Cassandra Stern

CreatorIQ Director of Content Marketing Alexander Rawitz recently presented his analysis of social media influencer trends and their impact on beauty brand popularity at CEW’s State of the Beauty Industry digital event. Using his analysis, he shares his...

2024 Trends © GOCMEN Getty Images

From the experts: 2024 Beauty Trend Forecasts

By Cassandra Stern

In this Q&A, we interviewed Eleonora Mazzilli, Trend Localization & Business Development Director, North America at insights platform BEAUTYSTREAMS; Rohan Widdison, CEO of cosmetics manufacturer New Laboratories; Monica Ademino, Executive Director,...

Top Tech Articles of 2023 © AntonioSolano Getty Images

Tech Talk: Top 10 Tech Articles of 2023

By Cassandra Stern

Top articles include deep-dive interviews with company executives who have launched personalized skin care platforms, insights into how generative AI can benefit beauty brands, and more.

Revieve Consumer Engagement © Jonathan Kitchen Getty Images

Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

Industry e-commerce © Kativ Getty Images

What B2B cosmetics companies need to know about e-commerce

By Cassandra Stern

Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...

Macy's Accelerator Program  © ozgurdonmaz Getty Images

Apply now: The Workshop at Macy’s accelerator program

By Cassandra Stern

Brands accepted into The Workshop at Macy’s program will receive retail mentorship support, the opportunity to open a pop-up shop on Macy’s digital retail store, a $5,000 business grant, and the chance to enter the Macy’s pitch competition and win a $100,000...

© Ivan Bajic / Getty Images

World’s largest AR mirror lets consumers try on makeup

By Olivia DeSmit

Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.

© Getty Images / CentralITAlliance

Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

 © Just_Super / Getty Images

How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

FlyFish AI © da-kuk Getty Images

‘First-ever’ generative AI platform for digital sales launched

By Cassandra Stern

With Fractal Analytics’ launch of the Flyfish platform, cosmetics and personal care product companies can now ‘create personalized shopping experiences’ for consumers by ‘providing consultative experiences’ and ‘analyzing individual buying patterns.’