The beauty tech venture ModiFace (owned by L’Oreal since March of last year) is using AR and AI to help consumers digitally sample brands like Maybelline, Urban Decay, and NYX on the Shoppers Drug Mart site.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Proctor & Gamble’s mass hair care brand Herbal Essences will expand tactile markings across all its shampoos and conditioners, kickstarting in January 2020 across the US and globally within two years.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
The popular video sharing website has created a channel expressly for cosmetics, personal care, and fashion content that will organize and compartmentalize beauty videos to be both useful for viewers and useful to brands and advertisers hoping to incorporate...
This month, multinational bioprinting technologies company Cellink announced having reached a deal to acquire Cytena for €30.25 million. The Freiburg, Germany – based venture specialises in single-cell printing technology. And the deal will expand Cellink’s...
This month, the social media – based beauty brand launched a new online tool called the Younique Beauty Guide. It’s a facial analysis tool that facilitates virtual product try-on for consumers as well as more informed product recommendations from presenters.
This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...
Millennial consumers have been deemed difficult to please and having no consumer loyalty, but Gen Z consumers have really thrown marketeers and brand owners.
Late last week, the global beauty tech company launched a new service. YouCam for Web promises to bring augmented reality product try-on technology to small and medium-sized business. And Perfect Corp will showcase its new tech tool at this year’s Cosmoprof...
The technologies—voice, machine vision and location analytics, ecommerce advertising, multicloud broadcasting, and AI—aren’t exclusively beauty tech solutions. But L’Oréal Canada and the men leading these startups see great potential for their tech tools...
International beauty products retailer, Sally Beauty, engages with platform technology provider, Service Management Group (SMG), to launch customer experience management programme.
Launchmetrics thinks so. The data analytics company launched a new brand decisioning platform today called Insights by Launchmetrics that promises to help beauty brands spend smarter on marketing as well as to compare and contrast a beauty brand’s performance...
