Beauty’s digital, tech, and marketing insiders flocked to CEW’s Connected Consumer Conference last week to hear the experts discuss how brands are using the latest tech tools to engage with consumers today. And Cosmetics Design was there to find out what’s...
At recent cosmetics and personal care industry events across New York City beauty tech makers were exhibiting imaging systems, product development (and full lifecycle) software, as well as in-store digital tools and toys. Here, Cosmetics Design takes...
The privately owned online media company announced the launch of its new shopping site this week, a dot com designed as a destination for consumers looking to discover and buy cosmetics and personal care products (as well as fashion) that meets a fixed...
Tuesday at this week’s MakeUp in New York color cosmetics trade show in NYC, a standing-room-only conference session featuring speakers from L’Oréal, Google, and Peclers Paris, outlined how tech tools, data, and trends are changing beauty for consumers,...
This week, the beauty powerhouse announced the three brands that are still in the running for L’Oréal’s annual award honoring tech innovations that are set to change the cosmetics and personal care industry.
In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest ambassador.
Today through October 8th, the theme at Story’s curated retail boutique on Manhattan’s west side is beauty; and the Coty brands CoverGirl, Clairol, Rimmel, and Sally Hansen are merchandized in a digitally engaging, Instagram-ready , fully interactive...
In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.
Online learning in the cosmetics, personal care, and fragrance industries is gaining ground: L’Oreal teamed up with General Assembly on a program for the company’s marketing pros in late 2015, The Fragrance Foundation launched a perfume course early this...
The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.
Saks Fifth Avenue is rethinking its beauty retail and services concepts and opening new digital salons / spas / makeup counters in partnership with renowned hair colorist Joel Warren. The Salon Project will roll out in stores over the next two years.
Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.
The deal with tech company Cutitronics is about more than just skin care devices and personalized product recommendations. It’s an expertise exchange and an opportunity for Croda to be a major player in ‘big data for skin care’ market.
Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...
