Clean & Ethical Beauty

 Indie Beauty Profile Mehir Sethi, True + Luscious

Indie Beauty Profile

Mehir Sethi, True + Luscious

By Deanna Utroske

In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.

5 Insights on color cosmetics for Women of Color with Karim Orange

5 Insights on color cosmetics for Women of Color

By Deanna Utroske

Emmy-nominated clean beauty artist Karim Orange rose to national prominence as a makeup artist for ABC’s daytime show The View. In this 5 Insights video, the self-described makeup activist and curator of Gabriel Cosmetics’ newly launched United Shades...

Melodie Reynolds, Founder and CEO of Elate Cosmetics

Indie Beauty Profile

Melodie Reynolds, Elate Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.

© Getty Images \ (kentoh)

Amyris to launch Clean Beauty Collaborative

By Deanna Utroske

The biotech company behind Biossance and Pipette recently announced a partnership with Rosie Huntington-Whiteley and plans for a brand she’ll soon lead alongside Caroline Hadfield.

Ozohu Adoh, CEO of EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

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