Amcor’s new packaging technology creates ‘movement effect’

By Simon Pitman

- Last updated on GMT

Amcor’s new packaging technology creates ‘movement effect’
Amcor has teamed up with printing specialist Janoschka to create a new packaging effect that is said to give a sense of movement using a micro-embossing technology.

Standing out in the crowded beauty retail shelves is essential if you want to achieve an added edge to a product’s image that might make a difference.

Addressing this, Amcor and Janoschka packaging designers have teamed up to create the Jaholo line, which reliese on a prismatic effect to give packaging an eye-catching sense of movement.

Added consumer engagement for brands

Tapping into the need to capture the imagination of the consumer and draw more attention to the product, the design brief for Jaholo aims to provide a technologically advanced effect that is still within easy reach for brands.

“Our customers want packaging that generates visual attention and engagement for their brands,”​ said Ilya Syshchikov, vice president of Innovation and Strategy for Amcor’s folding carton business.

 “Jaholo creates a dynamic appearance, engaging consumers and enhancing their interaction with products.”

Combining expertise

The two companies forged the partnership for the project on the back of their combined expertise, which includes Janoschka’s integrated pre-press experience and Amcor’s printing and converting capabilities.

But besides providing the all-importance aesthetic appeal, the design of the new technology has also made it easy for brands to incorporate.

“The implementation of Jaholo requires no changes to our customers packing lines,”​ said Lutz Braune, Chief Sales Officer for Janoschka. “It is easy to integrate, which accelerates time to market for consumer brands.”

Customizable patterns

The companies say that during the development process they have been able to produce over 30 generic patterns to demonstrate the technology, using geometric shapes, patterns, lines, texts and logos.

This flexibility also means that patterns and designs can be customized to any color or brand image, to give an enhanced effect that can be incorporated into any board type.

The aim is to supply the packaging worldwide, through Janoschka’s manufacturing sites in Europe, Asia and the Americas. 

Related topics: Packaging & Design

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