Brand Innovation

TōN Cosmetics President Vicki Barillaro (right) and co-founder Maria Barillaro

Indie Beauty Profile

Vicki Barillaro, TōN Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Vicki Barillaro, president of TōN Cosmetics, describes how her direct-to-consumer makeup brand is helping shoppers find the perfect shade of red, nude, or pink lipstick with a quick online test. And, she outlines a series...

© Getty Images / (Marekuliasz)

Editor’s Spotlight

2019 Goals: Building on the wisdom of indie beauty brand founders

By Deanna Utroske

The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...

© Getty Images / (taurus1505)

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

© Getty Images / (Wavebreakmedia)

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Indie Beauty Profile Laura Rudoe Evolve Beauty

Indie Beauty Profile

Laura Rudoe, Evolve Beauty

By Deanna Utroske

In her Indie Beauty Profile, Laura Rudoe, founder of the small-batch, artisan personal care brand Evolve Beauty, gives us a good insider understanding of why independent brands are so ingenious. And, she describes building a hand-made products business...

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

stock image via pixabay.com

Editor’s Spotlight

These 4 indie brands are going all in on marine ingredients

By Deanna Utroske

At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...

NaturaNectar to launch bee propolis skin care line in 2019

NaturaNectar to launch bee propolis skin care line in 2019

By Deanna Utroske

The Florida-based company has been in business for 10 years, harvesting propolis, processing it with green extraction technology, and developing products for the wellness market. Now, NaturaNectar has announced plans to get into the beauty business.

Proof of Concept: Global ingredient makers keep launching beauty brands

Editor’s Spotlight

Proof of Concept: Global ingredient makers keep launching beauty brands

By Deanna Utroske

Barriers to market entry for cosmetics and personal care brands are said to be lower than ever, due in large part to ecommerce opportunities, social media marketing, and more transparent production channels. So while countless solo entrepreneurs are launching...

Indie Beauty Profile Alison Crumblehulme Veriphy Skincare Inc.

Indie Beauty Profile

Alison Crumblehulme, Veriphy Skincare Inc.

By Deanna Utroske

In her Indie Beauty Profile, Alison Crumblehulme, founder of Veriphy Skincare Inc., neatly explains the science and sociology behind the brand. And, she shares insight in to the reciprocal value of partnerships between indie beauty startups and manufacturers...

Indie Beauty Profile LENAJAPON USA

Indie Beauty Profile

Lena Kanise Østergaard Jensen, LENAJAPON USA

By Deanna Utroske

In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...

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